Fast fashion:
Ferrari Flagship Store Milan
Mamma mia! Not only are the cars from Maranello highly fashionable, but so is the whole world of Ferrari. The Ferrari Flagship Store Milan is the perfect proof of this concept.
Red letter day
Featured Car: Ferrari F2003-GA
Location: Milan, Italy
All good things come in threes – and so does the Ferrari Flagship Store Milan. The three-story space with a triple entrance on Via Berchet, Via Foscolo, and Via San Raffaele is at home in the beating heart of Italy’s fashion capital, built to deeply intertwine the brand's heritage with innovation, creating an immersive experience of style. Located inside a building adjacent to the historic Cathedral in Piazza del Duomo and the Galleria Vittorio Emanuele II, it reimagines not only the place but the brand experience completely.
On 900 square meters, the three harmoniously connected levels flow in a fluid and dynamic environment, creating a timeless yet futuristic place for Ferrari's fashion arm to shine. At its center in the atrium: a full-size Formula 1 car. The car, suspended and traversing the floors, is an exact replica of the same single-seater in which Michael Schumacher won the World Championship in 2002. To be precise: His third with the Cavallino Rampante, his fifth in total back then.
Wenn man ein Kind bittet, ein Auto zu malen, wird es dafür mit Sicherheit die Farbe Rot benutzen.
Each corner of the store is created as carefully and purposefully as a race car, aimed to reveal the next perspective and to stimulate a feeling of continuous discovery, both horizontally and vertically. Each room, separate but complementary to the others, has its own storytelling and display function, while composing a coherent narrative and revealing the exclusive collections.
Collections like the recently launched Pre-Fall Collection, dominated by more muted and earthy tones, which nevertheless emphasize the Italian artistry. Perfect for the outgoing summer and approaching fall, as well as the final stretch of the F1 season. So, what are you waiting for?